The video is a marketing tool that is part of the promotional strategy for World Pride and is being developed by Madrid Destino to promote the image of Madrid in international markets around the celebration of what will be one of the largest events that the city has ever and will ever host. Madrid City Council, through the Tourism Department of Madrid Destino, is launching a promotional video for World Pride Madrid 2017 and for Madrid as a LGBTI destination, which it will use in its marketing campaigns and on its social media sites to promote visits to Madrid during this event and reinforce the image of Madrid as a tolerant, diverse, fun and welcoming city. Madrid is ready to welcome World Pride, the largest international event for the LGBTI community, in 2017 and invites all of us to take part.